As some of you already know, I’m a writer. As to the titles of my works that can be found on a shelf or e-book, let’s just call me pre-published. I’m working on the third book in my series called Rhymes & Misdemeanors, a YA fantasy. But as my series progresses, following the adventures of a 17 year old girl on the brink of adulthood and magical chaos, it’s getting darker. The themes are becoming more mature as she matures, which is what you hope for in a character arc. However, it’s bringing up all these questions.
For one, can it still be called YA if the dark turns in my series include murder, betrayal, and sex? Yes, I said it. My book now has sex. And not illusions to sex, a whole chapter dedicated to my protagonist losing her virginity. The series didn’t start that way, but now I have to think about labels when trying to market a YA book with a less than YA element.
For another thing, why do I have to give my book an age label? As a parent, I know it’s important to let your child read age appropriate stories, but when I was 12 I read The Godfather! How much credibility do I have there?
So I went in search of the elusive label called New Adult or NA. I find it oddly poignant that NA also means not applicable because that’s how my series is starting to feel. It starts very YA and then becomes something more nebulous–adult yet pre-adult. That used to be Young Adult. Now we have New Adult, the 18-25ish set. It’s HBO’s Girls in book form for which I have little patience. But I didn’t want to dismiss it outright, so I started by looking at book covers. With precious few exceptions, NA books have an entwined couple with a slightly suggestive title hanging overhead, or it’s a woman-child with a determined look in her eye and a bare-chested man in the background and a single word title capturing the moment. This is not what I wanted. I have nothing against romance, or even erotica, but would I be lying to my readers if I slapped NA on the spine and they hoped to find YA’s sexier older sister? My book is about a girl who is trying to find her place in a world that says her desire to be more should be tempered by her sex and her station. Would NA audiences accept that as a viable topic?
Not wanting to be swayed by marketing tricks, I sought out the source of some of the less risqué titles of NA. I found a wonderful community of writers who think NA can be more than just a one-trick pony and prove it with their work. However, their optimism was tempered by the reality and some came out and said that NA audiences would feel tricked if romance wasn’t the main plot. But I’m heartened by a recent blog series written by one of those supportive authors, Jill Archer, whose blog is asking that very question. The authors she interviews also seem equally as optimistic and it gives me hope. (Read about it here, here, and here)
But my questions still stand. What do you do with a story of a young woman who is working her way to and through adulthood who actually manages to mature? Do you give her a new label or stick with the old one and hope her readers grow with her? The idealistic answer is “write your story and to hell with the labels”, but what’s the real answer? Maybe like my protagonist, it lies somewhere in between. I’ll make my own niche in both. In the meantime, I’m going to write my story and worry about marketing later.